A Marketing career offers a diverse range of job opportunities and enables businesses to connect Product Development with Sales. The industry is particularly popular with graduates and recruitment agencies will aim to place new entrants, as well as experienced executives, into client side and agency side jobs
Recruitment predominantly focuses on finding staff for brand development and communication roles. Due to the diversity of the field, recruitment agencies may specialise in a particular discipline, such as Affiliate, Trade , Digital (SEO & Social Media) or Advertising. The majority of the vacancies advertised are client side (in-house), as part of a company's dedicated department, however a recruitment consultancy may also work to fill freelance and agency side jobs. Employment figures show that around a third of all graduate jobs are within this line of work, so agencies will also commonly recruit university leavers.
The average salary for a permanent role in Marketing is around £45,000, however this figure is impacted by senior roles in London, which can potentially command in excess of £100,000. As a result of the high earnings, there is a concentration of specialist recruitment agencies within the UK capital, however this is also true of cities including Manchester, Edinburgh and Birmingham. Entry-level jobs such as that of a Marketing Assistant, will usually have a starting salary of £16,000-£20,000, while a Brand Manager or may earn £40,000-£60,000. Contract or temporary roles usually pay hourly rates of £8-£14.
The Chartered Institute of Marketing (CIM) can provide training and qualifications for those looking for professional development. Some employers may prefer candidates with a diploma awarded specifically by this authority, however many will accept applicants with any related degree, such as to Advertising, Business or Design. Careers in this industry aren't academic dependant though and creativity, charisma and communication skills are valued highly by employers and recruitment agencies