A career in marketing offers numerous challenges for recruitment agencies who are largely responsible for addressing skill gaps across the industry. Despite this, there are a range of job opportunities open to candidates and marketing employment figures show that 33% of all graduate vacancies are within this line of work. Recruiters will therefore work to source new entrants and experienced executives for permanent, temporary or contract jobs.
Marketing industry description
Although sales and marketing typically work simultaneously, marketing jobs are more concerned with brand development and communication, as opposed to reaching defined targets. Due to the diversity of the industry, an agency may specialise in a particular type of marketing such as affiliate marketing, trade marketing or advertising. Regardless of the discipline, the industry is renowned for its innovative and fast paced environment, meaning that recruiters will commonly look to source dynamic creatives and team players.
From marketing assistants to board directors, marketing careers are usually office based. The majority of vacancies will be in-house as part of a company's marketing department, however staffing firms may also list agencies, consultancies and local authorities amongst their clients.
Salaries and entry requirements
Salaries in marketing are dependent on experience, position and location, however the UK industry average is around £45K. This is largely impacted by jobs in London, where senior marketing roles can result in earnings in excess of £80K. As a result of the high earnings, there is a concentration of recruitment agencies within the UK capital, although this is also true of most major cities. Contract or temp jobs usually command hourly or daily rates and marketers here can range between £8-£14.
The Chartered Institute of Marketing (CIM) is the industry's leading body and can provide training and qualifications for those looking for professional development. Some employers may prefer candidates with a diploma awarded specifically by this authority, however many will accept applicants with any degree related to advertising, marketing or business. Careers in marketing aren't academic dependant though and creativity, charisma and communication skills are valued highly by employers and recruitment consultants.
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