A key contributor to a company's marketing department, a client based marketing assistant typically supports management personnel in driving campaigns for their particular service or product. Marketing assistants are involved at all levels of a marketing campaign and will be responsible for a number of tasks including creating press releases, producing written content, organising PR events and boosting online traffic. The marketing industry requires dynamic professionals and specialist recruitment agencies are experts at sourcing suitable candidates for their clients' permanent, temporary and contract vacancies.
Marketing assistants are required across most sectors meaning that there are job opportunities in a broad range of areas including banking, automotive and retail. The role is usually undertaken within a 9-5 working week although long hours can be expected when deadlines are fast approaching. Starting salaries can vary depending on the size of the company, but graduates and new entrants can earn a salary of between £16K-£30K per annum with a senior marketing manager potentially earning in excess of £100K. London and the South East are usually the best locations for career progression although Manchester and Leeds are also considered strong centres for marketing.
Marketing is a competitive industry and candidates who have a degree in marketing, business or PR will be looked upon most favourably by potential employers. Applicants without a university qualification are encouraged to train at the Chartered Institute of Marketing (CIM) that can provide foundation skills as well as diplomas for experienced practitioners.
Due to the saturated nature of the industry, employers may use a local or national marketing recruitment agency when looking to hire a marketing assistant. Industry recruiters will have the experience and market knowledge to supply the qualified and promising candidates for this entry-level position.