The Cheshire marketing industry covers a multitude of different areas but is typically concerned with the promotion / exposure of a company's brand, product or service. Marketing professionals can be client or agency based and will be expected to monitor market trends, identify customer needs and oversee advertising and web content strategies.
Encompassing Chester, Warrington and Macclesfield, as well as neighbouring Manchester and Liverpool, Cheshire is a competitive location for marketing and is home to a number of high profile marketing companies. Technological advancement has resulted in an ever changing industry and Cheshire marketing recruitment agencies are expected to supply adaptable candidates for job roles within areas such as SEO, new media and digital marketing.
Executive / experienced Cheshire marketing practitioners such as a brand director or online content manager, can command a salary of £30K-£50K+ per annum. Graduates and new entrants can expect to earn significantly less than this though with most starting marketing salaries usually ranging between £18K-£24K. Earnings will vary depending on the position and common marketing job roles also include web analyst, marketing assistant, CRM manager, copywriter and e-commerce consultant.
The marketing industry welcomes graduates from all vocations but candidates with a marketing or business related degree are seen as the most desirable. Candidates without a university qualification can undertake a Chartered Institute of Marketing (CIM) course to develop foundation skills that are relevant to the industry. A candidate must also have excellent communication skills, the ability to work effectively in a team and an awareness of business trends.
The Cheshire marketing industry is highly competitive and local marketing recruitment agencies will aim to place only the highest standard of candidates into their clients' permanent, temporary or contract jobs.