A client based marketing director will be responsible for all of a company's marketing operations and will oversee activities carried out by assistants, coordinators and managers within the marketing department. A marketing director will typically be expected to develop and manage brand building strategies and this may include implementing campaigns, monitoring digital / online presence, liaising with the sales team and following market trends. The role of a marketing director is considered to be an important hire for most companies and a specialist marketing recruitment agency will have the best knowledge of the industry to be able to effectively fill their clients' permanent or contract executive jobs.
A marketing director can work within an SME or global organisation and will need to be flexible in order to manage a demanding schedule. The average salary for a senior marketing director is over £70K per annum, with the London financial sector usually offering higher pay than other areas of work. Experience can help boost earnings but these are typically more dependent on the sector and size of company rather than the number of years spent in the position. Candidates are likely to find the best job opportunities in the South East of the UK, although large organisations in Manchester also provide career enhancement.
The majority of marketing directors will have acquired a degree (preferably a Masters) in marketing, business or communications and be accredited by the Chartered Institute of Marketing (CIM). Previous experience in a relevant senior position is also expected and this may be in a role such as Marketing Manager or Commercial Director. As well as qualifications and experience, candidates are also needed to have strong leadership skills and the ability to work under pressure. Specialist marketing recruitment agencies will understand the needs of their clients before sourcing and supplying suitable marketing executives for permanent, temporary or contract vacancies.