PPC recruitment agency listing
Working within search engine marketing, a pay per click specialist (PPC specialist) helps to establish online advertising campaigns as either a freelance or client based employee. PPC, also referred to as paid search, is when a company bids for ad positioning on a search engine and pays a small amount every time one of their adverts is clicked. A PPC specialist will be responsible for managing these ad campaigns and will typically carry out keyword research, monitor existing campaigns and assess current trends. Specialist online marketing recruitment agencies will have access to quality PPC specialists that are suitable for permanent, temporary and contract positions.
A PPC specialist will usually work a standard 9-5 day with occasional long hours expected at busy times. Salaries for the job role can vary and will largely be determined by the company size or whether a candidate chooses to freelance. Average earnings tend to be around £25K-£30K per annum, with the highest pay usually found in large London or South East based companies.
There is no specific qualification needed to become a PPC specialist, but a university degree is generally expected of candidates. Employers will favour candidates with qualifications in marketing, PR or business, but relevant work experience is also a valuable asset for applicants. The most in demand pay per click professionals will have strong analytical skills, experience within search engine optimisation (SEO) and a knowledge of online business. A specialist online marketing recruitment agency will be adept at recruiting personnel with these skills and supplying them to their local or nationwide clients.