Also referred to as Paid Search and Pay Per Click, PPC is a facet of Search Engine Marketing that involves a company bidding for ad space and paying a small sum every time the advert is clicked. PPC staff are responsible for establishing these online advertising campaigns and recruitment agencies will be able to find the right personnel for the objectives of their clients.
A Marketing or PPC recruiter will work with employers across a range of industries who are looking to expand their team of online marketing staff. Jobs are commonly available on a permanent basis within a Marketing department, however contract, freelance and agency vacancies are also open to candidates. A Pay Per Click Executive will find some of the best recruitment prospects within London and South East firms, with starting salaries ranging from £25,000-£30,000. Contract jobs can command rates of around £200 per day.
The responsibilities of a PPC professional can vary, however their ultimate objective is to create and manage Paid Search campaigns. Duties may therefore include keyword research, optimising landing pages and keeping up with current Marketing trends. As a result, web development and SEO skills are highly beneficial. While there is no specific qualification needed to become a PPC specialist, a university degree is seen as a bonus for job seekers. Employers and recruitment consultancies will favour candidates with qualifications in Marketing, PR or Business, but relevant work experience is also a valuable asset for applicants.