Working as a key part of the marketing industry, client-side brand managers are responsible for creating, building and protecting the brand of the company for whom they work for. A brand manager (either an agency, in-house or freelance) will be expected to carry out tasks such as tracking industry trends, leading a team of junior marketing staff and presenting data to managers and the board. When trying to fill permanent and contract vacancies, employers will often use specialist marketing recruitment agencies to source candidates that can demonstrate the innovation and leadership skills required to succeed in the role.
Brand manager jobs are typically undertaken within a standard working week although overtime can be expected when deadlines are approaching. Salaries for the role are largely dictated by the size of the company you work for, however, the average earning is around £30K - £40K per annum with promotion to senior brand manager seeing this rise considerably. Large UK companies in London and the South East offer the highest pay while Manchester and Leeds also offer good career prospects.
Employers of brand managers will look for candidates who have attained a degree in marketing, business studies or PR. Other professional qualifications are available and completing a course with The Chartered Institute of Marketing, Institute of Direct Marketing or Communication Advertising and Marketing Education Foundation will help boost your career.
Brand Managers will also be expected to be creative, analytical and have strong communication skills.