A regional sales manager must have exceptional sales skills, but they must also be capable of driving forward the sales performance of other personnel in an organisation. Strong planning skills, leadership qualities and motivational techniques are essential to succeed in a role as a regional sales manager, as well as the ability to forecast performance based on market trends.
A great many positions in the UK lie within the fast moving consumer goods (FMCG) sector, and the likes of Masterfoods, Coca Cola and Procter & Gamble are amongst the biggest employers at the current time. However, all industries in the UK have vacancies for this highly sought-after role. Regional sales managers are also required in the marketing, manufacturing and IT industries, but specialist skills and experience are often required.
Regional sales managers work under great pressure, as they are held accountable for the sales performance of their staff. Much of the work is done on site, so travel and overnight stays are commonplace. However, for the right candidates, the largest employers in the UK can offer as much as £100,000 per year. Average salaries for the role are more commonly anything between £40,000 and £80,000, with the opportunity to earn some substantial bonuses based on sales performance.