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With a strong commercial background and digital expertise, an E-Commerce Manager is employed to oversee the online sales operations of a business. The role is considered a senior Marketing hire and recruitment agencies will often place top professionals into permanent or contract vacancies.
The recruitment of an E-Commerce Manager
Recruiters of in this field may specialise exclusively in Marketing, Retail or Digital recruitment, however many multi-sector staffing consultancies will also source personnel for the role. Although the majority of E-Commerce Management jobs are on a permanent basis, fixed-term employment is also available, as employers look to recruit staff for one-off projects. Candidates can be recruited into a range of companies, working closely with the firm’s Marketing department to convert website visitors into customers.
Entry requirements and responsibilities
An E-Commerce Manager is responsible for driving online sales. Day-to-day duties may include leading a team of Marketers and Web Developers, developing PPC campaigns, analysing visitor behavior and the implementation of social media strategies. As well as a relevant degree, recruiters will also search for Management candidates with skills in SEO, Digital Marketing and Brand Development. Senior E-Commerce staff in London usually earn the highest salaries, with typical pay being £75,000 per annum. Outside of the capital, earnings tend to fall between £40,000 and £50,000, however this will depend on the size of the company and the experience of the candidate.