The digital sector in the UK is a growing industry that is responsible for online marketing and advertising. Through the mediums of websites, social media, email and mobile technology, digital marketing companies are tasked with promoting brand identities, increasing brand awareness and using the Internet to increase the market share of their clients.
Due to the rapid increase in Internet use via mobile devices, the sector is currently experiencing a period of sustained growth, and there are some very lucrative staff positions available for the right people. Programmers and designers will usually require a recognised vocational qualification or a degree in their specific field. There are also employment opportunities in the sector for marketing executives, copywriters, advertising executives, SEO experts, content marketers and customer relationship managers.
Digital marketing skills and salary information
Working within the digital marketing sector involves regular communication with clients and consumers, so recruitment agencies will be looking for people with proven interpersonal, written and verbal skills. The industry is constantly changing and adapting to new technologies, so candidates will also need to be aware of the latest market trends.
Among the hundreds of digital media companies in the UK are SapientNitro, LBi, AKQA and Engine. Content and digital marketing services that deliver results are in high demand throughout the world, so employment opportunities for exceptional candidates are relatively plentiful. Salaries for entry-level marketing executives start at around £20,000, but senior positions for experienced candidates can offer salaries of up to £80,000.