PR professionals are needed in a wide range of businesses and diverse industries throughout the UK in both the private and public sectors. Whenever companies or institutions need to shape public opinion or get exposure, (which for many is quite often), they require experts in public relations. The sector employs more than 20,000 people at over 4,000 workplaces. It generates an annual revenue of approximately £3 billion.
Recruitment agencies routinely find placements for Press Officers, PR Assistants, and Communications Managers. But the public relations sector also employs a host of professionals ranging from press release writers to spokespeople. In the UK, many academic institutions offer degree courses and training programmes specific to PR work, and these are often quite helpful for jobseekers and those looking to acquire higher paying positions. Most businesses, however, do not require specific entry requirements, and much of the training is done on the job.
Salaries range from approximately £20K to upwards of £50K annually, depending upon the individual position and level of industry experience. Overall, the average salary for PR professionals in the UK is about £30K. Jobs based in London typically pay significantly more than those found elsewhere in the UK.