London is at the leading edge of design, advertising, fashion and innovation, and some of the world's leading and most recognisable brands have a strong presence in the city. These companies require publicity, and that is why London is also home to some of the most well-respected PR agencies in the world. The Bell Pottinger Group, Brunswick and Weber Shandwick are just three of hundreds of agencies representing industries and organisations across the UK - and the World.
London-based recruitment agencies are always on the look-out for bright and ambitious journalists, marketing executives, PR experts and advertising experts, but staff jobs in the capital are fiercely fought over. Candidates in London will need to demonstrate impeccable PR skills, knowledge of the industry and a bright and bubbly personality to even be considered for employment. However, those who are successful can earn up to £100,000 per year when bonuses are factored in.
Modern business is a truly global concern, and most large firms in London will employ the services of PR agencies. Candidates looking for roles in the industry will often need to work as interns before finding permanent employment.