The Public Relations (PR) Sector covers a broad variety of roles which have Communication, Organisation, and Overseeing the flow of information between an organisation and the public as their core factors of employment.
Recruitment in PR
Due to the nature of this sector, recruitment agencies are more likely to target those looking for employment who know how to efficiently and effectively time manage, while also demonstrating strong communication skills that can be applied professionally via both telephone and email.
As a representative of a company, a job in Public Relations will often require highly-developed IT skills, with a reasonably advanced knowledge of basic computer programs generally essential. In-House PR staff will also need a trained eye and to be attuned to the standards and ethos of the company, as they will be liable for any miscommunication errors made in the transition from company to client.
Often with in-house Public Relations, there is a multiplicity of internal stakeholders to converse with and the role often requires total immersion within the organisation. In-house PR teams may be quite small, so staff are likely to cover a variety of roles and sometimes be involved with internal management and marketing. Quality recruitment is often made a priority in this sector in order to build an effective team - so many roles tend to be filled through a professional recruitment agency with expertise working in the PR market.
Necessary qualifications
Entry into this sector is often competitive with levels of recruitment for jobs often requiring a university graduate with at least a reputable BA, preferably in journalism, marketing, media studies, business studies or business and communications. Usually, graduates start off by occupying public relation officer roles before progressing on to higher paid and more senior managerial positions.
Starting salaries for graduates are within the region of £20,000 per annum, depending of their relevant experience and qualifications.