Recruitment agencies that provide copywriting staffing solutions will typically be responsible for placing in-house or agency based content creatives into a range of marketing / advertising vacancies. Copywriter candidates will most commonly be employed by a media or marketing agency, however recruiters may also be approached to supply client based staff to companies within fields such as TV, radio and online.
The duties of a copywriting professional can vary depending on the employer or the specific project that they're working on, however most candidates can expect to produce written content for the purpose of marketing or advertising. Copy can be created for various forms, with client briefs potentially ranging from print ads to radio jingles. Day to day responsibilities aren't necessarily consistent, however common tasks can include liaising with the art director, presenting ideas, writing engaging content and conducting a marketing campaign as part of a team. The position is predominantly office based and candidates can expect to work a standard 9-to-5 week; although overtime isn't uncommon when deadlines are closing.
Copywriter salaries
Salaries for agency based copywriter jobs will often start at around £18K, however the majority of these candidates will be considered trainees or recent graduates. Candidates that have amassed over three years of experience are referred to as middleweight copywriters and earnings can range from £25K-£40K. Senior content producers of more than 10 years can potentially earn in excess of £50K. As well as London, city based organisations such as those in Manchester, Leeds and Edinburgh offer the highest salaries, whereas professionals that have developed a reputation within a particular specialism can also command higher than average earnings.
There is no set barrier to entry for a copywriting job, however candidates must have excellent communication skills and a strong command of the english language. Although not completely necessary, many employers will favour applicants with a relevant degree; preferably in the fields of english, journalism and marketing. Writing experience is also seen as an advantage for candidates, with many choosing to set up their own blog or website. The
Institute of Practitioners in Advertising (IPA) or the Communication Advertising and Marketing Education Foundation (CAM) are recognised bodies within the sector and both offer courses that can further a candidate's knowledge and skills.
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