The online and digital sector is a growing area that involves the promotion of goods and services via a number of media outlets. The use of blogs, websites, email marketing and social media are all employed for commercial gain.

There are many routes into this sector - although most people working in marketing and sales have either formal qualifications in their discipline or a proven record of achievement. Those dealing with the creation of content will include trained copywriters, journalists and researchers. Search engine optimisation(SEO) also plays a large part in the digital sector, and SEO specialists will usually need a combination of relevant experience and recognised qualifications. Those with a thorough understanding of how social media can influence marketing strategy will be highly sought after by employers and recruitment agencies alike.

There are an increasing number of specialist SEO agencies, marketing companies and content providers that are always looking for bright and creative talent in the UK. Digital staff jobs are often offered on a self-employed basis, and many roles are fulfilled either at home or in different locations. A natural flair for the written word, sales technique and creative thinking are often desirable character traits in those looking for employment in this highly competitive area.

Salaries are as wide and varied as the roles in digital and online services, but an experienced online marketing professional should expect to receive a minimum of £30,000 per year. It is not uncommon for successful workers in this sector to make significant commissions and bonuses as well.