The role of a field marketer is to plan, organise and execute marketing strategies for a business. The aim of the job is to generate new sales and repeat purchases for a sales team.
In order to become a professional field marketer candidates must have a degree in business, marketing or a related subject. To attain a management position a masters degree is preferred. Another avenue into the industry is to partake in work experience programmes and marketing internships.
A good field marketer needs to work closely with sales staff and marketing managers, and will be required to have excellent planning and organisational skills. Candidates must also be excellent communicators as they should be able to maintain relationships with clients in order to attain repeat business.
Field marketing positions are highly specialised. Although there are a great deal of jobs available, getting full time employment can be tough. The more experience a candidate can acquire the better. Field marketing jobs are regularly found through recruitment agencies.
Salary can vary depending on the company. After completing an internship or work experience placement, starting pay could be anywhere between £24,000 and £42,000. Experienced and qualified field marketers who reach management positions could earn upwards of £62,000.