More Information
Salaries and Costs
Bath employers tend to see Marketing Assistant roles around £23,000 to £28,000, Marketing Executive roles at £27,000 to £35,000, and Digital Marketing Executive roles at £28,000 to £38,000. Managers usually sit near £40,000 to £55,000, with Senior or Head of Marketing roles from £60,000 upward depending on team size, sector, and breadth of remit. Contractors often quote £200 to £400 per day for mid level briefs, and more when analytics or marketing automation skills are central. Recruitment fees for permanent placements often range from 15 percent to 25 percent of basic salary, with temp agency margins shaped by pay rates and holiday pay. Clear agreement on agency costs and any rebate period keeps things tidy for both sides.
Qualifications
Hiring teams in Bath often look for CIM or CIPR membership, plus proof of hands on skills with tools like Google Analytics, Looker Studio, HubSpot, Salesforce Marketing Cloud, and Meta or Google Ads. For content and PR roles, strong writing samples matter more than badges, and for e commerce or CRM briefs, candidates who can talk about conversion rate, list growth, and lifecycle metrics tend to stand out. DBS checks may be needed where marketing touches schools, healthcare, or vulnerable groups, and teams in regulated sectors expect care with consent, data capture, and the CAP Code on advertising.
Local Hiring Challenges
Bath has a deep pool of graduates from the University of Bath and Bath Spa University, yet some experienced marketers still commute to Bristol for wider job choice. That means employers can face a short list for niche roles like technical SEO or B2B demand generation. Hybrid patterns are common, and candidates often ask for two or three office days near Bath Spa station or close to parking. Salary expectations can drift up for analytics heavy roles, so it helps to set a firm range and a clear path for progression at the outset.
Regional or Geographic Variations
City centre teams near SouthGate and Bath Spa station draw candidates who use rail links, and businesses around Brassmill Lane, the Bath Riverside area, and Bath Business Park attract drivers from BA1, BA2, and nearby towns. Good commuter links to Bristol, Chippenham, and Trowbridge expand the catchment, which helps with campaign peaks or specialist search. Tourism, heritage, education, and professional services stay strong in the area, with a steady call for content, social, and events skills across the year.
Roles and Career Paths
Agencies in Bath place Marketing Assistants and Executives, Social Media Managers, Content Editors, PR Officers, and Brand Managers. On the digital side, common briefs cover SEO, PPC, CRM, email, CRO, and e commerce trading. Career paths often move from broad generalist roles into a lead function, for example a Content Lead or Growth Lead, or toward management across a multi channel team. Candidates who can show campaign planning, budget control, stakeholder care, and measurable results progress fastest.
Seasonal Trends
Retail and visitor traffic shape hiring from spring through early autumn, with a lift for events, partnerships, and content. The run up to Christmas can drive short term demand for paid social and email, and January is busy for permanent moves as teams set targets and launch new plans. University term dates add fresh candidates to the market, which helps with internships and entry roles.
Regulatory and Compliance Standards
Marketing teams in Bath work within UK data law and GDPR, so consent, opt out handling, and retention rules must be tight. The CAP Code and ASA guidance apply to claims in ads and on social, and financial or healthcare messages need careful sign off. Inhouse teams often want recruitment consultants who can brief candidates on these points early, so there are no surprises at interview.
Common Job Roles Agencies Recruit For
Marketing recruitment agencies in Bath deal with roles that include Marketing Coordinator, Digital Marketing Executive, Social Media Manager, Content Manager, PR and Communications Officer, SEO Specialist, PPC Specialist, CRM Executive, E commerce Manager, and Head of Marketing. Temporary cover remains popular for events, product launches, and parental leave, permanent hires lead team stability, and contract work suits project builds or platform migrations.
Hard To Fill Positions
Performance marketing roles that blend paid search, paid social, and analytics can be hard to fill at short notice. Technical SEO with strong site audit skills, marketing automation specialists with HubSpot or Salesforce experience, and B2B demand generation roles with ABM know how can take longer, so local employers often keep a close link with recruitment consultants to line up shortlists quickly.
Quick Facts / FAQs
Do Bath employers prefer hybrid working for marketing roles?
Many teams ask for two or three office days to help collaboration and mentoring.
What pay rates should I expect for a mid level marketer in Bath?
£30,000 to £40,000 is common, with higher pay where strong analytics or platform skills are required.
Can temp agencies help with campaign peaks?
Yes, staffing agencies can supply short notice cover for events, retail pushes, and content surges.
How do recruitment fees usually work for permanent hires?
A percentage of the basic salary is typical, with terms agreed before search starts.
Can jobseekers register with an agency for both temp and perm roles?
Yes, candidates can register with an agency, outline preferences, and be considered for temporary, permanent, and contract work.
Are there executive search options for senior marketing hires?
Yes, employment firms in Bath and the wider area run discreet search for Heads of Marketing, Marketing Directors, and CMO roles.
Why Use Local Recruiters In Bath
Local recruiters understand the job market and labour market in Bath, and can advise on salaries, pay rates, and retention tactics that suit the area. They speak with businesses daily, meet candidates in person, and move fast on shortlists. If you need to hire staff or find employees, marketing recruitment agencies in Bath bring a ready network, and keep you up to date on recruitment fees and agency costs. For jobseekers, registering with a local agency helps you hear about roles before they land on job boards, get feedback on your CV, and match to temporary, permanent, or contract work with a pace that fits your plans.