The North West of England, taking in urban sprawls of Manchester and Liverpool and rural stretches of Cumbria, is the Industrial Revolution's birthplace thanks to its canals and coastal location, with industries in cotton, steam, silk and railways leading the way. In turn it has made way for today's vibrant and constantly flourishing region.
It is home to many successful sectors which employ huge numbers of staff " from education, thanks to its many top universities; to tourism, thanks to its countryside beauty spots like the Lake District and historic cities; while retail and manufacturing also feature highly in the region.
However, despite the growth in the area, it has a large population and with it low rates of employment, standing at 68% in comparison to the UK average of 70.8%. Evident from the jobs advertised with recruitment agencies, workers earn an average of £460 per week, lower than the rest of the country's average of £501.
The area is on a par with the rest of the country when it comes to qualifications, with 58.4% of students gaining five or more GCSEs between the grades of A*-C.
As well as constant regeneration in both Liverpool and Manchester, the building and renovation of Salford Quays has seen major media players such as the BBC and ITV moves to Media City, creating many employment opportunities in this sector.