Once known as London's seediest district, Soho is now part of the capital's entertainment heartbeat.
The Eighties brought with it a valuable reputation " fashionable and upcoming " which continues today. Upmarket theatres and music venues, trendy restaurants and exclusive shops now litter the warren of streets in the West End.
Soho is also a collection of contradictions " a place where poor and rich live, where sex shops are at home alongside churches, and tourists pack into its streets while busy commuters rush to their jobs. Employment, therefore, is also varied and tricky to define.
Staff work in the popular bars, restaurants and hotels, while in neighbouring buildings executives work in the movie industry's Paramount Pictures and BBFC. Recruitment agencies also feature roles in the district's booming television industry, which is home to a large amount of post-production companies and independent production firms.
Employment in the fashion industry is also prevalent in Soho, with Carnaby Street, Berwick Street and Dean Street there. Other famous employers in the area include the Football Association, where it has its headquarters, Denmark Streets music publishing houses, the eateries and shops of Chinatown, and Old Compton Street, which is famous for being the capital's gay centre and has dozens of firms which thrive.