{"id":964,"date":"2022-06-23T08:30:17","date_gmt":"2022-06-23T07:30:17","guid":{"rendered":"http:\/\/articles.acdev.co.uk\/articles\/?p=964"},"modified":"2024-07-23T13:07:49","modified_gmt":"2024-07-23T12:07:49","slug":"3-ways-your-temp-agency-can-stand-out-and-succeed","status":"publish","type":"post","link":"https:\/\/www.agencycentral.co.uk\/articles\/3-ways-your-temp-agency-can-stand-out-and-succeed\/","title":{"rendered":"3 ways your temp agency can stand out and succeed"},"content":{"rendered":"\n

\u201cWe come too late to say anything which has not been said already,\u201d<\/em> bemoaned La Bruyre. That was in the 17th Century folks. Add to that 3 more century\u2019s worth of bright ideas and linguistic saturation and what\u2019s left? <\/h4>\n\n\n\n

People trying to say the same thing differently, that\u2019s what.<\/p>\n\n\n\n

It\u2019s especially hard to stand out if you\u2019re a recruitment agency. With more than 35,000 recruitment agencies in the UK<\/a> (roughly), all trying to say the same thing, how can you possibly get noticed? We asked the experts and gained some valuable insights\u2026<\/p>\n\n\n\n

Being a successful temp agency relies on many factors, most of which are entirely within your control. Starting from the top, let\u2019s take a look at the three key areas to consider when making your temp agency memorable, engaging and successful.<\/p>\n\n\n\n

Website & Branding<\/h2>\n\n\n\n

Building a website was once reserved for very skilled (and often very expensive) developers and web design professionals. Whilst we would still recommend using a professional, most people nowadays are capable of piecing together a respectable-looking site on platforms such as WordPress.com<\/a>, Wix<\/a> or Weebly<\/a>. 

Created through simple drag-and-drop editors, new websites are appearing at a frightening rate these days. In fact, according to Internet Live Stats, there are now more than 1 billion websites online<\/a>.

As a temp agency, what use is that information to you exactly? Well, for a start, it tells you just how saturated the internet is \u2013 meaning the task of grabbing someone\u2019s attention and then keeping it is all the more difficult. 

With your competitors just a click away, you need to give potential clients a reason to stick with you. The first (and best) way to do this is by having a user-friendly website and the best place to start is with branding, content and navigation. <\/p>\n\n\n\n

Colour schemes and fonts\ufeff<\/em><\/h3>\n\n\n\n

Finding the right colour scheme for your website is key and will most likely be determined by your company logo. Free tools such as Paletton<\/a> provide an excellent reference point for which colours complement each other and what emotions they traditionally evoke. Once happy with a scheme, Paletton even gives you the exact hex code (this is the digital \u2018ID\u2019 of the colour) \u2013 meaning you can transfer colour to webpage with precision and ease.<\/p>\n\n\n\n

Provided your logo redesign is done well and remains faithful to your brand, you\u2019ll find it can do wonders for your marketability.<\/p><\/blockquote><\/figure>\n\n\n\n

Doing some research into colours used by your competitors (or even across the recruitment industry as a whole) is essential if you\u2019re to find your own, unique style. Using calming colours like greys, dark blues and whites can create a sense of professionalism, whilst a more daring colour palette may convey a company looking to \u2018shake things up\u2019 a little and offer some refreshing and modern business methods.<\/p>\n\n\n\n

These are important things to understand before you decide on a colour \u2018just because you like it\u2019. Check out Gregory Ciotti\u2019s article covering the psychology of colour in marketing & branding<\/a> to learn more about such influences.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

In relation to the point above, ensure whatever colours you choose contrast well with your content. Without seeming like Captain Obvious, make your font readable (in size and style) and have it reflect the \u2018voice\u2019 of your company. If you\u2019re a temp agency, chances are you want to be taken seriously. This means avoiding \u2018Comic-Sans-esque\u2019 fonts in gaudy colours (lime greens, oranges, yellows).

Likewise if you want to be perceived as a more cutting-edge and modern agency, avoid choosing dated fonts like Times New Roman or Lucida (although these can still work well on sites specialising in more traditional, senior-level roles).<\/p>\n\n\n\n

Your company\u2019s website is the metaphorical suit \/ uniform of your brand, so make it smart and contextual to your service.<\/p><\/blockquote><\/figure>\n\n\n\n

Shifting focus from web design for a moment, we spoke to Philip Marshall, Director of Temp Trades<\/a>, who started his temporary staffing agency in 2014. As a construction recruitment specialist, Temp Trades have experienced year-on-year success, so we thought it would be useful to get some advice from him on what other factors need to be considered in order to thrive as a temp agency in 2016:<\/p>\n\n\n\n

When setting up your agency, what key factors did you consider in order to set yourself apart from competitors?<\/strong><\/p>\n\n\n\n

\u201cThe 3 things that had to be considered were price, quality and service. We are passionate about getting it right first time every time; from the supply meeting exceeding our clients expectation, to the overall price and charge rate. That is where we differ from our competitors. <\/em><\/p>\n\n\n\n

Our pricing is completely transparent. We have a fixed low uplift on our candidate\u2019s pay rate and we base this on real time market rates to ensure our candidates get paid correctly. It is very simple, but unfortunately transparency is not often a word associated with recruitment. <\/em><\/p>\n\n\n\n

I know that everything I\u2019ve just mentioned might not set us apart from other recruitment agencies, but it certainly puts us amongst the best of them.\u201d<\/em><\/p>\n\n\n\n

Logo and tagline<\/h3>\n\n\n\n

For the purpose of this section, I\u2019m going to assume you\u2019re either an agency new to the market and looking to create a logo, or an agency with a tired look and in need of a revamp. If you\u2019re neither and currently very happy with your logo, feel free to skip the next few paragraphs.<\/p>\n\n\n\n

Depending on company and \/ or industry constraints, your logo can be refreshed and optimised for the modern market. If you\u2019re a long established agency with a solid reputation, we understand that you\u2019re more likely to remain as faithful to the original as possible (maintaining brand heritage etc.). But whilst logo redesigning can be risky and controversial (just check out the response Instagram recently received<\/a>), certain industries are more accepting than others.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Provided your logo redesign is done well and maintains identifiable features that are key to your brand, you\u2019ll find a refreshed design can do wonders for your overall marketing and brand strategy. A recent example of an international company that has successfully redesigned their emblem is that of the Italian car manufacturer, Alfa Romeo. Their 105-year history and legion of passionate fans didn\u2019t intimidate the design team, who brought the marque\u2019s badge into the 21st century<\/a> with style.

Factors to consider with logo design these days include:<\/p>\n\n\n\n