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Sell more, win more: Follow our 15 top-billing sales bloggers!

 

Your friends at Agency Central have trawled the sales blogosphere to create a list of the finest thinkers in the industry.

If you're keen to pick up a few tips and tricks in the art of modern selling, sales bloggers can offer a wealth invaluable information.

 

The challenge?

 

Well, with the sheer volume of blogs out there, it can be difficult to distinguish the true experts in a sea of sharp-suited pretenders!

If you’re feeling a little out of your depth, don’t panic. Help is on its way...

 

Are you ready to meet our bloggers? Then let’s get started…
 

1. Heather R Morgan - Salesforce

Recommended Reading: Keep Your Cold Emails Short, Sweet and Readable by Avoiding These 4 Mistakes

Who is the author?

Heather is an accomplished economist, author, speaker - and the founder of Salesfolk. To date, she has helped more than 350 companies revitalise their sales prospecting strategies.

Having penned no less than 10,000 cold emails over the past decade, Heather has mass email templates down to a fine art. She has been known to optimise clients’ email templates with a 3% response rate to yield 36%.

Heather is a prolific blogger and regularly writes for the popular Salesfolk blog and Inc. Magazine’s ‘Influence Talk’ column. She also co-authored ‘Food Security and Sociopolitical Stability’ with World Bank - a book forecasting economic trends in MENA in the wake of the Arab Spring.

 

Her blogs in a nutshell

Heather’s blogs are straight-shooting, often humorous, and packed with insight. She has written on a wide range of sales topics, including copywriting strategy for email marketing, productivity and work life balance, and the principles of persuasion.

Many of her posts focus on helping salespeople develop mass email templates with a personal feel. This is advice that’s well worth listening to, as her cold-approach emails have been shown to generate a response rate at least three times higher than the industry average. Impressive stuff!

 

Why should you follow her?

Heather’s teachings can benefit anyone who wants to master the art of persuasion, whether in face-to-face sales or email marketing. She pulls no punches and encourages followers to look critically at their own sales pitches. You’ll learn to pinpoint the words and phrases that are driving customers away, and experiment with creative, persuasive language that converts!

Follow Heather’s blog to learn the art of email conversation and avoid the horror of getting your IP blacklisted by prospects!

 

Words of Wisdom:

“Before you press send, look at your email. Do you see a giant wall of text? If so, chop it apart and cut it down to the bare minimum. Most of the best cold emails are only 3-5 sentences long. With email, less is always more.”

 

Specialist Areas:

Email Marketing, Email Optimisation, Copywriting, Lead generation, Sales Strategy

 

Social Media:

Twitter 

LinkedIn  

 

2. Neal Schaffer - Maximise Social Business

Recommended Reading: Influencer Marketing: How to Supercharge Engagement with Your Content

 

Who is the author?

Neal was named as a top 5 Social Sales and a top 50 Social Media Power influencer by Forbes.com. Starting in 2010, he delivered winning social media strategies for companies of varying sizes before launching his own agency, PDCA Social last year.

He has established himself as an authority on ‘social selling’ and leveraging online influence. Neal has authored three acclaimed social media marketing books, ‘Maximise Your Social’, ‘Maximising LinkedIn for Sales’ and ‘Windmill Networking: Maximising LinkedIn’.

 

His blogs in a nutshell

If you’ve ever wanted to learn more about networking, relationship building and lead generation on social media, Neal’s blog is an excellent place to start. He covers all aspects of social strategy, from assembling the perfect social media team, to social selling, and harnessing the power of social media to boost product sales!

 

Why should you follow him?

Neal knows social platforms like the back of his hand - and understands exactly how they can be used as sales and marketing tools. Readers benefit from his first-hand experience of transforming companies through social selling during the social media boom!

So, if you want to stop wasting time on social and start getting the full benefit, the Maximise Social Business blog is well worth a visit.

 

Words of Wisdom:

“While you’re looking for others to connect with, they’re looking for you too. Make yourself easy to find.”

 

Specialist Areas:

Social Selling, Social Media, Influencer Marketing

 

Social Media:

Twitter

LinkedIn


 

3. Ian Altman

Recommended Reading:

This One Body Language Lesson Can Trigger Attraction or Rejection

 

Who is the author?

Ian is a successful services and technology CEO, and strategic adviser, specialising in business development and integrity-based sales. With more than 20 years’ experience to his name, Ian is now an acclaimed keynote speaker, covering topics such as the psychology of the buying process, value vs price, and the modernisation of sales and marketing practices.

 

His Blogs in a Nutshell:

Ian has written about a plethora of sales topics, from pitching techniques, to how salespeople’s thoughts and beliefs can make or break a sale, work/life balance and the importance of holiday breaks, and good body language. All these articles are recommended reading if you feel your current sales mindset is holding you back!

 

Why should you follow him?

Ian understands customer’s challenges, pain points and the psychology behind the buying process. He prides himself on providing value to both his clients and their customers! His mantra is to help businesses ‘grow revenue in a way everyone can embrace’. If you want to deliver a more customer-centred service, you’re sure to find plenty of inspiration here.

 

Words of Wisdom:

“If you develop that connection (with an audience) in your short pitch, you’ve got them. You can basically have them come around to your way of thinking in a far easier fashion than if you were brusque and arrogant.”

 

Specialist Areas: Strategic Advice, Sales Strategy, Sales with Integrity

 

Social Media:

Twitter 

G+

LinkedIn 

 

4. Marc Wayshak

Recommended Reading:

Sales Motivational Speaker - Do Your Salespeople Present as THE expert?

 

Who is the author?

Marc Wayshak is a leading sales strategist and the author of bestselling titles such as ‘Game Plan Selling’ and ‘Breaking All Barriers’.

Whilst studying at Harvard University, Marc lost his savings as the result of a stock market crash. To pay his tuition fees, he founded a small events marketing company. He began by making tens of thousands of cold calls...along with many of the elementary mistakes made by sales rookies!

However, with time, he began to learn which techniques worked, and which didn’t. With the help of several experienced mentors, he learned to change his mindset and developed the techniques that would make up his renowned Game Plan Selling System.

Armed with these newfound skills, he was able to turn his business into one of the fastest-growing marketing businesses in his native New England! His clients included household names such as Subway, Getty Oil and ExxonMobil.

Marc sold this business at the age of just 23 to concentrate on teaching the art of selling. Today, he is known as America’s Sales Strategist and travels the world helping organisations and individuals thrive in sales!

 

His blogs in a nutshell

Marc’s blog tackles many of the biggest challenges faced by modern salespeople, such as closing larger deals, effective time management and dealing with ‘sales objections’. 

Each blog is packed with actionable, common-sense advice. Marc delves deep into topics such as presenting as an expert, and the finer points of body language

 

Why should you follow him?

Marc’s writing is regularly featured in leading publications such as Forbes, Fast Company, Entrepreneur and SalesForce. He is passionate about helping businesses and sales professionals hone and develop their sales strategies. Follow Marc, and you’ll discover a wealth of wisdom and insight that could help you transform your sales and exceed your targets!

 

Words of Wisdom:

“If a prospect feels pressured to say “yes,” then that means the salesperson was putting pressure on the prospect to say “yes” in the first place. Moving forward, instead of trying to get a “yes” from the prospect, focus on trying to determine if there’s actually a fit in the first place. This means that the outcome of a “no” is also OK.”

 

Specialist Areas:

Sales Strategy, Telesales, Email Marketing, Body Language, Time Management, Event Marketing, Sales Management, Proposal Writing

 

Social Media:

Twitter 

LinkedIn

 

5. Craig M. Jamieson - Adaptive Business Services

Recommended Reading:

Reflections On My Personal Selling Style

 

Who is the author?

Craig is the owner of Adaptive Business Services and a 40-year veteran of the sales industry. He is a highly sought-after trainer and consultant, specialising in helping businesses create winning strategies, and coaching for leadership and development. Working with business leaders, he helps them select the best-qualified candidates to build first-class sales teams!

 

His blogs in a nutshell:

Craig’s blogs serve up the perfect blend of traditional and digital sales insights and guidance. Whether you want to get started with social sales, leverage your team to boost sales on social media, or break out of your comfort zone, you’re sure to find plenty of inspiration from Adaptive Business Services.

 

Why should you follow him?

Craig has survived every sales trend...and emerged stronger! He states the qualities that are required for success (that he can’t train) such as focus, communication skills, competitiveness, honesty and trustworthiness. If you already have these under your belt, Craig will provide you with the knowledge and wisdom you need to accomplish the rest!

If you’ve exhausted the blog and still want to learn more, why not check out Craig’s book, ‘The Small Business’ Guide to Social CRM’?

 

Words of Wisdom:

“Everything in sales starts and ends with relationships. I can’t speak for you but, my experience has been that people tend to work better with each other, and for each other, when there is a shared relationship in place. This is accomplished via a mutual respect for what each contributes to the other’s success.”

 

Specialist Areas: CRM (Customer Relationship Management), Social Selling, Sales Management, Personal Development, Candidate Selection

 

Social Media:

Twitter
LinkedIn

G+

Youtube


 

6. Jill Konrath - Fresh Sales Strategies

Recommended Reading:

How to Ask for an Appointment in an Email Cold Call

 

Who is the author?

Jill Konrath is an acclaimed keynote speaker and the author of four bestselling sales books. She is committed to helping salespeople at all levels win more business in less time! Jill began her career as an account executive and regional sales manager with Xerox, before progressing to computer sales, then launching her own sales effectiveness consultancy.

Today, she works with sales teams to help them win bigger contracts and expedite customer acquisition. Her high-profile clients include Microsoft, IBM and Staples, and she has helped countless mid-sized businesses transform their sales strategies!

 

Her blogs in a nutshell:

Jill’s sales philosophy is built around creating ‘value with every customer interaction’. It is her belief that the key to better selling is not making more calls, or better pitches, but better understanding customers’ needs and challenges. Jill works to help salespeople think and act as ‘business improvement specialists’!

Her blogs tackle a wide range of challenges such as productivity and resisting online distractions, using social media to source leads, and delivering the perfect presentation

 

Why should you follow her?

If you’re a sales rep and want to better understand your customers’ needs and pain points, you’ll find a wealth of free, practical advice and insights in Jill’s blog. Readers can benefit from hard-earned lessons and winning strategies from a sales career spanning almost 40 years. Her blogs are to-the-point, jargon-free and peppered with wry observations that are sure to resonate with anyone trying to make their way in sales!

 

Words of Wisdom:

“Strong value propositions are your best tool for setting up meetings with prospective buyers. Corporate decision makers will nearly always meet with sellers who offer tangible outcomes and measurable results.”

 

Specialist Areas:

Sales Strategy, Productivity, Agile Selling, B2B, Sales Training, Prospecting, Email Marketing

 

Social Media:

Twitter

LinkedIn

G+

Youtube


 

7. Joanne Black  - No More Cold Calling

Recommended Reading: How Social Selling Got Me 21 Meetings in 2 Days

 

Who is the author?

In 1996, Joanne Black founded No More Cold Calling®, a company dedicated to helping teams ditch the dated cold calling scripts, generate more qualified leads - and close more sales! Today, she is constantly in demand as a keynote speaker, specialising in topics such as referral selling, lead generation and attracting ‘quality’ clients.

In her blog, Joanne has frequently written about the challenges faced by women within the sales profession, and offers advice to those who want to bolster their confidence, and get their voices heard. She has also written two acclaimed sales books, ‘No More Cold Calling’ and ‘Pick Up the Damn Phone’

 

Her blogs in a nutshell:

Joanne’s blogs provide fresh insights on topics such as digital vs face-to-face relationship building, the art of social selling, and why a social media connection and a sales lead are two very different things

 

Why should you follow her?

Joanne’s followers benefit from the best ideas and strategies from her 30+ years in the industry. The No More Cold Calling blog is a great resource for anyone who wants to get out of their sales rut and start making valuable, human connections that will help them close more deals. Joanne offers a unique, female perspective in a typically male-dominated industry, and her blog is sure to inspire many of tomorrow’s sales champions!

 

Words of Wisdom:

“Human beings instinctively know how to connect with others. We share stories, read facial expressions, use hand gestures, exchange ideas, laugh, and connect on a personal, visceral level. We haven’t rewired ourselves just because the world has gone wireless. We’ve simply forgotten what we know to be true: face-to-face cannot be replaced for relationship-building. And when it comes to effective sales strategies, relationships are key to closing deals and getting referrals.”

 

Specialist Areas:

Lead generation, Social Selling, B2B Sales, Referral Sales, Account-based Sales, Women in Sales

 

Social Media:

Twitter  

LinkedIn

Facebook

G+


 

8. Nancy Nardin - Smart Selling Tools

Recommended Reading: How AI Will Change the Way Salespeople Work

 

Who is the author?

Nancy is a trusted speaker, consultant, blogger and sales technology expert with almost 30 years’ industry experience. She founded her company Smart Selling Tools in 2006, with a view to helping businesses and salespeople maximise their revenue with technology. Prior to this, she worked in sales leadership roles with a number of leading analyst firms.

In recent years, Nancy has also made a name for herself in the sales blogosphere. Forbes named her as one of the Top 30 Social Sales Influencers in the World. 

 

Her Blogs in a Nutshell:

Nancy is an authority on sales technology and regularly writes about the tools and methods the professionals are using...and how to make them work for you! Whether you’re curious to learn how to close deals with e-signatures, tackle low sales productivity, or help your marketing team create showstopping content, you’ll find plenty of useful, practical resources on Smart Selling Tools.

 

Why should you follow her?

If you run a sales-orientated business and are shopping for the best tech to streamline your selling process, we recommend a visit to Nancy’s blog before you make your decision! She’s lived and breathed sales and tech since the 80s, and her site features in-depth video reviews of the tools and technologies that are shaping the industry today. If you're looking for more insights on how to capture your audience's attention and close more business, it's also worth checking out Nancy's book, 'Conversions That Sell'.

Words of Wisdom:

“Buyers don’t have time for salespeople who just ask for orders. They want reps that will help them build business cases and lead change in their companies. They need a partner that can help them look great and drive success in their business.”

 

Specialist Areas:

Sales Tools, Marketing Automation, Lead Management, Forecast Analytics, Social Sales

 

Social Media:

Twitter

LinkedIn

Youtube


 

9. Keith Rosen

Recommended Reading: How Proactive Listeners Sell More, Coach Better and Win Big

 

Who is the author?

Keith Rosen is the founder and CEO of Coachquest - a company dedicated to helping organisations transform their culture, leadership, sales, time management and more. Throughout his 30 year career, Keith has worked with sales leaders, executives and managers in 60 countries, helping them to become elite coaches in their own right!

Keith is the author of ‘Own Your Day’, the award-winning ‘Coaching Salespeople into Sales Champions’, and an acclaimed blogger. Inc. magazine and Fast Company both named him as one of the five most influential executive coaches, and he’s also been featured in Fortune, The New York Times and The Wall Street Journal. Keith was even honoured with a guest spot on AMC’s Mad Men, which helped to cement his position as a sales icon!

 

His blogs in a nutshell?

Since founding his blog in 2005, Keith has written voraciously on the challenges that keep sales professionals awake at night, such as eliminating stress and pressuredealing with conflict, and hiring the right salespeople.

 

Why should you follow him?

Keith has been instrumental in the transformation of businesses around the world, and many of his best insights are available for free, on his website. In addition to the vast back-catalogue of blogs, you can also enjoy free ebooks and videos to help you become the sales champion you always knew you could be!


Specialist Areas: Sales Management, Executive Coaching, Productivity, Cold Calling

 

Social Media:

Twitter

LinkedIn

 

 

10. Bob Phibbs - The Retail Doctor

 

Recommended Reading:

When Retailers Mistake Their Most Important Asset as a Cost

 

Who is the author?

 

Bob Phibbs is a leading retail sales expert, motivational speaker and author, who has worked with many high profile brands, including LEGO, Omega, Hunter Douglas (whose sales he grew by 20%), and Caesar’s Palace to name just a few. Throughout his 30 year career, Bob has worked as a corporate officer, franchisor and trainer, helping a slew of retail businesses transform their sales along the way!

Bob has appeared on various TV networks, including ABC, MSNBC, PBS and Fox, and his work has featured in The New York Times, Entrepreneur and The Wall Street Journal.

 

His blogs in a nutshell:

The Retail Doctor blog is filled with powerful insights and strategies to tackle many of the major challenges faced by retail sales professionals at all levels! Whether you need advice on how to get your team on board with your plan, the number of hours to invest in sales training, or want to understand your customer’s values and priorities, you can trust The Retail Doctor!

 

Why should you follow him?

Whether you’re a rep, manager or store owner, The Retail Doctor has a remedy for virtually every retail sales malady! Follow this blog for unparalleled strategic advice on retail sales training, customer service and merchandising. Retail businesses who want to transform their sales and merchandising can also benefit from Bob’s SalesRx online training programme.

 

Words of Wisdom:

 

“It’s easy to say employees have changed, but more often than not, it’s likely that managers haven’t changed. Your employee management skills are an integral part of your retail sales strategy if you want to grow your sales. And let’s face it, many of us have been doing our jobs for a while, but how many of us have actively looked to do them better?

 

Specialist Areas: Visual Merchandising, Online Retail (for physical stores), Retail Sales Training, Customer Service

 

Social Media:

Twitter

LinkedIn

 

11. Grant Cardone

Recommended Reading:

Sales as an Introvert

 

Who is the author?

Grant is a leading sales speaker, coach, influencer, and the author of seven acclaimed books, including the New York Times bestseller, ‘If You’re Not First, You’re Last’. He also guest writes for Entrepreneur.com and Huffington Post.

Grant works with organisations of all sizes, from small businesses to Fortune 500 companies, providing customised sales training programmes. His high-profile clients include GM, Toyota, Ford and Google.

He urges his followers to makes success ‘their duty, responsibility and obligation’. His grit, humour, determination and sharp-shooting communication style have resonated with sales professionals around the world!


 

His blogs in a nutshell:

Grant’s blogs feature honest, relatable, thought-provoking posts, conveying the message that for the average person, making a fortune in sales is not only possible, but achievable...if, you have the correct mindset! Read his blog to discover how to develop a sales process to bank your first million, channel your obsession to create success - and, learn the difference between truths and falsehoods about the sales profession

 

Why should you follow him?

Grant’s sales resources are aimed mainly at reps, managers and entrepreneurs, but his site and books offer plenty of material to benefit anyone in the industry. It’s easy to see why he was named the #1 marketer to watch by Forbes Magazine earlier this year! Aside from the back-catalogue of blogs, businesses can also benefit from the wealth of online training resources available through Cardone U.

 

Words of Wisdom:

“To greet means to address with an expression of kind wishes upon meeting or upon arrival. It’s about trying to make people feel welcome. This is the first purpose of greeting a customer, but it’s also your first chance to make a great impression on them. What you say and how you say it will set the tone for the rest of the deal. You need to nail the greeting. Those first seconds of meeting a customer, those first moments, can never be changed.”

 

Specialist Areas:

Sales Training, Social Media, Entrepreneurship, Real Estate, Personal Development, Sales Strategy

 

Social Media:

Twitter

LinkedIn


 

12. Nancy Bleeke - Sales Pro Insider

Recommended Reading:

Activate Your Team to Sell More

 

Who is the author?

During the earlier part of her career, Nancy learned the ropes as a sales professional, manager and coach, and wrote her gold medal winning book, ‘Conversations That Sell’, which has helped sales teams around the world achieve more! In 1998, she founded her own company, Sales Pro Insider Inc, with a view to helping businesses at all levels grow their sales!  

 

Her blogs in a nutshell

Nancy blogs extensively on everyday sales challenges such as growing into the role of a sales coach, developing reps and determining when to delegate. Much like fellow sales blogger Grant Cardone, Nancy offers her followers the occasional life lesson. In our favourite post from this series, she likens stepping out of your comfort zone in sales to navigating the narrow roads and roundabouts of England as a nervous American. Think of Nancy as your plain-speaking GPS toward sales management success!

 

Why follow her?

Nancy has an impressive track record of helping individuals, teams and organisations become better at sales. Her site offers a wealth of articles to help you refine your technique. Followers can also subscribe to her free newsletters for leadership and professional development guidance. If you’d like to take your learning to the next level, you can even schedule an e-meeting with Nancy herself to discuss your training requirements.

 

Words of Wisdom:

On the value of training up a top-billing salesperson:

“While hunting and bagging an experienced sales rep, who can come in and just run, is ideal…the reality is that option isn’t typically available when you need it or at the quantity you need. Instead, you can “grow your own”. What you plant and sow in a homegrown approach may keep feeding your sales needs for many years to come.”

Specialist Areas: Sales Coaching, Leadership Training, Recruiting, Service Skills, Sales Growth

 

Social Media:

Twitter

Facebook

LinkedIn


 

13. Craig Klein - Sales Nexus

Recommended Reading: Old Pros Teach New Inside Sales Team New Tricks

 

Who is the author?

Craig Klein is the CEO of Sales Nexus and has 25 years’ experience, ranging from door-to-door selling to managing a national sales team. He is also an accomplished consultative sales trainer, having studied for 5 years at the Sandler Sales Institute.

Craig is committed to helping small and medium-sized businesses achieve growth by optimising their direct marketing, ROI and sales operations. He shares sales and marketing wisdom on the popular Sales Nexus blog, which is widely read by professionals around the world.

 

His blogs in a nutshell:

The Sales Nexus blog offers a wealth of free, practical wisdom. Whether you’re a sales rep, manager or director, you’re sure to find a winning strategy or two to add to your arsenal. Check out the Sales Nexus blog for hard-won insights on sales ethics, reaching decision makers, and achieving email marketing success

 

Why follow him?

Followers can benefit from a 10 year back-catalogue of intelligent commentary on the issues and challenges that matter to salespeople. Craig breaks down seemingly complex sales concepts and distills them into their simplest form, helping readers develop manageable strategies that get results.

For those who wish to take their learning further, a selection of free e-books is available from the Sales Nexus site. Solo membership (including unlimited training) is available for free, with attractively priced professional and enterprise-level memberships also offered.

 

Words of Wisdom:

On reaching a target audience through email marketing:

“The general concept is to offer recipients something that will be of value to them, without expecting them to do anything for you. That’s how you earn their trust and over time, the right to ask them for something.  Email marketing is best done with this approach because if you just “sell” your products or services, you’ll quickly turn off most recipients and no one will be reading any of your emails anymore.”

 

Specialist Areas: CRM Systems, Email Marketing, Marketing Automation, Sales Management, Lead Generation, Sales Support

 

Social Media:

Twitter

LinkedIn


 

14. Lori Richardson - Score More Sales

Recommended Reading: How Mastering Table Topics Can Help You Sell Better

 

Who is the author?

Lori is a leading B2B sales expert and social influencer, having consulted with many large and mid-sized companies and written four books on the subject! She is also an award-winning blogger, and has regularly shared her teachings on the popular Score More Sales blog over the past 11 years.

During the earlier part of her career, Lori honed her skills as a quota-carrying salesperson - and became a leader in the technology and financial services sector, closing $100 million worth of deals. Today, Lori is a much sought-after consultant, specialising in improving sales processes and system building.

Lori is also the founder of WomenSalesPros - a website featuring insights from Lori and other leading B2B experts, including Lisa Dennis, Julie Hansen, Connie Kadansky and Jill Harrington.

 

Her Blogs in a Nutshell

In her blogs, Lori tackles many of the challenges on the minds of B2B professionals, such as the art of delivering powerful, daily morning meetings to motivate sales teamspersonal brand building and achieving productivity in sales

Other highlights from her blog include how your own cognitive distortions could be a barrier to your sales success - and what B2Bs can learn from innovative, cookie-selling girl scouts

 

Why follow her?

Lori has enjoyed two successful careers: one as a sales leader - and another as a top B2B consultant! And, what’s more, she shares many of her most valuable insights with her followers for free! The regularly updated Score More Sales blog is packed with smart insights, strategies and advice to help you become a better B2B salesperson. Don’t forget to check out the WomenSalesPros blog for even more inspiration!

 

Words of Wisdom:

“What you did yesterday might work today but it won’t tomorrow. Block out time for professional development and learning.”

 

Specialist Areas:

B2B, Sales Productivity, Email Marketing, Time Management, Sales Leadership, Sales Strategy, Women in Sales

 

Social Media:

Twitter

LinkedIn

 

15. Ardath Albee - Marketing Interactions

Recommended Reading: How to Apply a B2B Buyer Persona to Your Content Marketing Strategy

 

Who is the author?

Ardath is a successful B2B marketing strategist, blogger and speaker with more than 30 years’ business management and marketing operations experience. As CEO of Marketing Interactions Inc, she works with businesses, helping them to create compelling, persona-driven digital marketing content that speaks to their audiences. Past clients have included Cisco, Autodesk, Adobe and Dell Secureworks.

Ardath is a sought-after keynote speaker and the author of two popular books, ‘eMarketing Strategy for the Complex Sale’, and ‘Digital Relevance: Developing Marketing Strategies that Drive Results’.

 

Her Blogs in a Nutshell

Marketing Interactions is brimming with ideas to help you understand your audience, create powerful buyer personas, develop a winning content strategy - and much more besides!

 

Why follow her?

Ardath is a firm believer in the power of storytelling in content strategy. Her blog is fervently read by content marketers and digitally-driven sales professionals everywhere. Ardath understands the pain points of marketers and B2B salespeople and offers her readers smart, realistic strategies to help them break down the barriers to their audiences!

 

Words of Wisdom:

“You know attention spans are growing ever shorter and multi-tasking across devices and channels is the new normal. For your content to stand out, it needs to catch your audience’s attention, keep it with an emotional hook, and effectively transfer information relevant to the reader that they don’t already know.”

 

Specialist Areas: B2B Marketing, Content Marketing, Marketing Strategy, Storytelling, Digital Skills, Buyer Personas, Social Media Marketing

 

Social Media:

Twitter 

LinkedIn

 

That concludes our tour of the web’s preeminent sales bloggers.

If your favourite blogger didn't make the list, drop us a line and we'll consider adding them! Similarly, if you're a rising sales blogging supremo in your own right, we'd also love to hear from you.

We’ll be back soon with the next article in our series, scouring the blogosphere of yet another industry for the very best in writing talent. See you then!

 

Written by Matt Keleher    






 

 
 
 
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