What is Agency Central?
Agency Central is an online directory where employers and candidates can find recruitment agencies by the skills that they recruit for, or the geographic location of their offices.
Quick Facts
We are the leading directory of recruitment agencies in the UK with 435,141 visits in July 2007 with an average of 412,818 candidates and 22,323 employers using the site monthly. We cover all geographical locations in the UK and most of the main industries and sectors. If we do not cover your industry then inform us and we'll add your specialism.
Of the
employers over 11,000 go on to progress their interest in
our registered agencies by visiting their web-site, requesting
their telephone number, or Job Specs.
By "funneling" the employer or candidate to the agencies most appropriate for their needs, the response from Agency Central should be highly targeted towards your type of business.
Agency
Central itself is NOT a recruitment agency. Via our
website Vacancy
Central we do, however, offer a job board and CV bank.
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Who uses Agency Central?
Employers
use Agency Central as an online resource to select the most
suitable recruitment agencies. Our aim is to provide a thorough
over-view of the agencies by informing recruiters as to the
services they offer.
As
a recruitment agency, employers can contact you by requesting
your telephone or fax details, visiting your website or emailing
you. We track both the number of employers and job seekers
that we send to your website and hence you can be assured
that we are committed to giving you value for advertising investment.
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How can Agency Central benefit us?
Regardless of the skills you recruit for, the area you are in or the number of offices you have, Agency Central can be an effective business development tool and a powerful source of candidates.
Agencies listed with us cover most areas of the industry:
· Multi-branch high street
· Single office
· Specialist sectors
· National groups
Advertising and awareness is an important part of any recruitment consultancy's drive to increase its candidate base and to market its services. Agency Central differs from traditional media in its ability to track and present the number of people who have gone forward to making contact with you or researching your details.
By driving only targeted responses to you and providing detailed information on those responses, you can evaluate the 'return on investment' of being listed on Agency Central.
What are the benefits of being listed on Agency Central?
· Business Development Tool - Agency Central is used to grow your business without an increase in fixed overheads such as new business staff, admin support and office costs. This gives you a flexible resource that can respond to your changing business needs.
· Targeted pro-active response - Candidates select you by the skills that you recruit for, not the jobs that you advertise. This enables you to build an active candidate base that is broader yet more targeted rather than the reactive jobseeker responding to the jobs that you post.
Advertising on Agency Central gives you:
 |
Branding and Awareness |
|
Targeted candidate and employer response |
|
Ability to track and evaluate the return on investment |
|
Real-time reporting on your agencies' response |
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How can I advertise our agency?
There are two distinct methods for advertising your agency.
How do these listings appear on the site?
Job Seekers and Employers find your entry on Agency Central based upon their recruitment requirements, until the search is narrowed to a list of agencies that match their criteria. The final lists are all displayed alphabetically.
To
further improve your prominence on the site, Agency Central
has additional options, as shown in the diagram below.
Click the image below to enlarge
Contact us to discuss the benefits of featured agency listings.
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How do I evaluate the services and how are costs calculated ?
A
key part of any marketing or recruitment advertising is the
ability to evaluate the return on investment. Agency Central
offers a flat rate, cost effective, three-month evaluation
period for all agencies, regardless of size.
At anytime you will be able to view the performance of your advertising by accessing our comprehensive reporting system which shows both candidate and employ and employer response.
The candidate information will comprise of their name, job title, how they found you (via skill search or geographical preference) and the date of their request.
Employers must leave their company name to view your details, allowing us to track and report how and when they progressed their interest in your agency.
Agency
Central uses these Monthly statistics reports to build a price
based on the value that you get from the site, not a fixed,
arbitrary amount that bears no relation to the value you receive. The
monthly fee is calculated and agreed at the end of three-months,
ensuring that both parties have had the chance to properly
evaluate the value of being listed with Agency Central.
Click the image below to enlarge
(names have been altered for privacy reasons)
What period of advertising am I locked into?
Agency Central believes that advertisers should be on our site because of the benefit they continually receive, NOT because we have a contract forcing an Agency to advertise for a specific period of time.
We therefore do not have “advertising periods” and should you decide not to continue with us, you can leave our site at any point.
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How do people find Agency Central ?
Agency
Central has been optimised for all major search engines including Google , Yahoo , AOL and MSN on the keywords " Recruitment Agencies " and
" Recruitment Agency "
and variations such as "marketing recruitment
agencies", "call centre
recruitment agencies" etc.
For
Example - We are normally within the first few sites
on www.google.co.uk , www.google.com, www.aol.co.uk and www.yahoo.co.uk for the phrases " Recruitment Agencies " and " Recruitment Agency ". Furthermore, we are number one in Google
for the phrase " job sites”, "agencies". These search
engines make up approximately 75% of UK internet searches.
Furthermore
we rank highly on www.msn.co.uk for the same terms. As well as niche keywords such as
“marketing recruitment agencies” etc.
We are
constantly implementing strategies to broaden the scope of
jobseekers that visit Agency Central by use of acceptable
search engine optimisation methods.
Additionally,
we continually sponsor the phrases " Recruitment
Agencies " and " Recruitment
Agency " on the www.google.co.uk adwords, maintaining our high presence on the worlds
leading search engine for the benefit of all listed agencies.
How
do we keep growing?
Agency Central is committed to being the number one recruitment
agency directory in the UK, providing candidates and employers
with a comprehensive and up-to date facility to search for
and select the right agency for them.
What
are we doing to support this?
Assisted searches - Agency Central
helps employers find recruitment agencies listed on their
site through its Assisted Search function.
Several Employers a day contact Agency Central to ask our
advice on which agencies are suitable for their needs. If
you are listed on Agency Central and your information matches
that of the enquiry, then your agency may be referred to the
client.
Bookmarks - Most online job boards have a bookmarked
level of traffic of around 1 - 2%. This is the number of people
who bookmark the site because they find it a useful resource.
Agency Central's bookmarked traffic is currently 11.4% * demonstrating that it is a resource that people
find very useful and refer back to.
The
Recruitment Agency Finder - Agency central
currently powers other job board and CV database agency directories
such as Bradley
CVs. This drives targeted traffic to our database ensuring
that you get more people finding your agency.
HR
market - Agency Central has launched a marketing
campaign aimed at increasing our awareness and penetration
in the HR market. We are already seeing fantastic results
from our increased visibility and our agencies are seeing
an increase in employer contacts and job specs.
* Results according
to website stats Sept 2005.
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Testimonials
from other agencies
Michael Bolger, Badger Associates Limited
"Apart from our own site the one website that consistently produces more client leads than any other is Agency Central. Badger Associates have used Agency Central since we started in business six years ago. It is the best online investment we have made. Long may it continue."
Philippa
Spurrell, Managing Director, Marketing Stars Ltd
"Marketing
Stars was approached by Agency Central in 2004 and we were
immediately impressed by the competent sales approach and
efficient follow up to initial discussions.
The facts were provided in a straight forward way and we felt confident in proceeding with them. In our first month of advertising with Agency Central we received a number of contacts from interested companies which have more than covered the initial outlay and confirmed our confidence that this is an excellent service.
It is extremely low maintenance and the people at Agency Central are all efficient and likeable. We would recommend this service to anyone."
Philip
Wagstaff, Senior Branch Manager, Creyf's Recruitment
"I
would like to take this opportunity to thank you for all
your help over the last year. Since we started with Agency
Central, it has been a fantastic source of candidates and
clients and has been financially very successful. The tracking
system of clients is first class and really allows me to
manage the business and control what is happening on a daily
basis. It has been a real asset to Creyf's.
Your advice and understanding of the recruitment business has been a big plus, without the "high pressure sales" approach.
We will be continuing to use Agency Control and will certainly be looking at other avenues with yourselves to increase Creyf's profile in the market place."
Christine
Oldfield, Bilinguagroup
"Very
pleased with the service we have received from Agency Central
so far. They have proved to be a cost-effective form of
advertising for us and have reached some clients with whom
we would otherwise probably not have had contact.
Additionally they have always responded to our queries quickly and in detail, making my job much easier. It seems they can't do enough to help!"
Alastair
Ames, Alastair Ames Associates
"I
just want you to know that I have received two significant
leads through Agency Central from major new clients. The
projects that I am working on as a result of this are very
exciting and will I know develop into long term working
relationships. I had already been impressed by the candidate
traffic received through the site, but this was a most unexpected
bonus.
Keep up the good work and best of luck for the future."
Angela
Howarth, BSC Sales Specialists
"We are very pleased with Agency Central as a service to the recruitment industry. It has proved to be successful is providing some leads that we would not otherwise have sourced and has opened doors to new clients.The attitude of everyone involved is always positive, friendly and extremely helpful.
We would recommend Agency Central to anyone wishing to enhance their profile and improve their overall revenue."
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