Brand consultants are in the business of creative thinking in order to transform businesses and organisations. A brand gives a firm a specific identity and voice, and it is the role of the consultant to put ideas into practice to ensure they are successful.
Staff members in this field usually work for independent brand consultancies, who are hired by outside businesses who need their brand revitalising. Those in this kind of employment are expected to undertake extensive research, communicate with clients, and put in place objectives.
Recruitment agencies will look for candidates with good analytical skills as well as management expertise. Some travel may be involved in the job, and although usual office hours are the norm for staff, some may be expected to work overtime.
This competitive business usually demands its brand consultants be educated to a good degree level, and subjects such as marketing, business or advertising are especially desirable, although not essential. Previous work experience will also stand an applicants in good stead to prospective employers. Wages vary widely, however trainees can expect a salary of between about £18,000 and £25,000, while those with more experience may reach up to £48,000. Staff in senior positions might earn beyond £60,000 depending on experience