The town of Rugby in Warwickshire established itself as a market centre from around 1255 thanks to its trade routes. It remains a well-connected hub today, with good access to the motorway network and a major railway junction. Rugby football got its name from Rugby School, a prestigious co-educational boarding school in the town.
The town's economy centres largely on industry. Rugby Cement Works grew in the 1990s and is now among Europe's biggest, drawing staff at all levels from a wide catchment area. Engineering is the most important sector (especially for recruitment agencies) and continues to provide a large amount of Rugby's employment. Warehousing, distribution and tourism are all also big employers in the town, the latter being boosted by the rugby football heritage. Ultra-low carbon vehicles are an integral and growing part of the local economy, while automotive manufacturing is of high importance to the wider region.
Rugby is roughly in line with the rest of the UK in terms of qualifications, with 80.8% of the population aged 16-64 attaining NVQ1 or above. There are several recruitment agencies catering for short-term staff as well as long-term employment. The town has a resident population of around 100,000. The median earnings for full-time workers living in Rugby is £549.20, compared to £508 across the rest of Great Britain. As of January 2013, Rugby has an unemployment rate of 2.2%.