Doncaster is a landlocked city in South Yorkshire with a population of 302,500. It is a predominantly working class employment region with a relatively low-skilled workforce. Only about one-fifth of Doncaster residents have attained NVQ4 or higher, while 15.2% of the workforce is without academic qualifications. Recruitment agencies therefore claim a particular demand for highly trained candidates. Local unemployment was 5.2% in 2012, compared with 3.7% UK-wide; and median weekly income was £449.10, while the national median is £508.
Roughly one-third of Doncaster's workers are either skilled tradesmen, machine operatives, or employed in elementary occupations. But the public sector is a major source of employment opportunities in Doncaster, and another third of local employees work in public administration, education, or healthcare. Eleven per cent work in the finance and IT sector, while manufacturing companies staff another 10%, and 8% work in the construction industry. Doncaster is also a major centre for distribution, warehousing, and logistics. Because of its central location, with access routes throughout the UK, major companies like Next, Ikea, Tesco, and Amazon have based their distribution networks here. Amazon, along with the Doncaster Council, is a top employer in the region.