Rochdale was once a powerful mill town, but manufacturing has shrunk hugely and quickly over recent years. In a decade more than a third of all manufacturing jobs has gone, and the sector continues to shrink.
Manufacturing has been such an important wage earner here that even with the huge loss of jobs in the industry it is still the biggest area of employment. It accounts for more than 15% of all jobs.
Health is the second biggest source of work, but finance and professional services are quickly growing in importance as employers, and look like moving into second place soon.
The speed of expansion of service industries, along with creative, digital and public administration is reflected in the adverts from recruitment agencies.
Rochdale is just 12 miles north east of Manchester city centre and around 10% of the workforce commute to the centre of Manchester everyday.
Average staff salaries are almost 10 % lower than across England as a whole and unemployment is higher than the national average.
Rochdale's biggest employers are cleaning product manufacturer Robert McBride's, JW Lees the brewer, and Carcraft who sell used car sales and do servicing.