Bournemouth became a leading British seaside resort when the railways began to provide easy access from London and beyond. Tourism was its lifeblood in Victorian times, and it's still important today, providing about 10,000 jobs.
Unemployment is below the national average, but wages are lower too and that helps to bring in large companies.
Finance and insurance are a significant part of the local economy, providing one in four jobs. They are not the biggest source of employment, but the borough council estimate that nearly two thirds of job vacancies are in this sector. That's reflected in the adverts by recruitment agencies.
JP Morgan is the largest financial company and one of the biggest employers in the town, with more then 4,000 staff. The Nationwide building society also has a smaller, but sizeable presence. Insurance companies are well represented too, including PruHealth, RIAS, Liverpool Victoria and Lloyds TSB.
The public sector provides slightly more jobs, in administration, health and education. The council, hospital and university provide much of the work.
Bournemouth's workforce has an older profile than most of Britain, because the town attracts workers who are looking ahead to retirement. It happens in sufficient numbers for it to put an upward pressure on housing prices, which then deters younger people from entering employment here.