The county of Staffordshire is situated in the West Midlands region, and is landlocked by the adjacent counties of Cheshire, Leicestershire, Derbyshire, Warwickshire, Worcestershire, and Shropshire. Its largest city is Stoke-on-Trent, and other major areas include Lichfield, Stafford, Newcastle-under-Lyme, Burton upon Trent, Tamworth, Cannock, and Leek.
The estimated population is around 1, 100,000, with almost a third of Staffordshire's inhabitants living in Stoke-on-Trent, and 27% of the economically-active population are educated to NVQ Level 4 and above. The majority of employment is provided by the manufacturing, public administration, education and health, wholesale/retail, and hotels/restaurants sectors, although creative industries are an up-and-coming growth sector in the local economy.
Major employers in the area include JCB (Rocester), Alton Towers (theme park), South Staffordshire College, and the Britannia Building Society (Leek). There are also many world-famous pottery manufacturers across the county.
Annual gross median pay for full-time staff is £25,173, although rates of pay vary significantly between the districts. One of the key factors in Staffordshire's wage rates are the low skill levels in the local workforce a fact which jobseekers who are thinking of moving to the area can take advantage of. Recruitment agencies report that over 25,000 new jobs are forecast for the county by 2017.